"Lovelyz - Obviate MV reaction - The New Lovelyz"

"Lovelyz - Obviate MV reaction - The New Lovelyz"

by:

The Vole

An image is also a trap and it seems that Lovelyz for all their talents will always be relegated into the trap of that sweet and innocent image even if they have grown through the years that they have been in kpop.This video with it's heavier sound and all out visuals for all the members is a declaration.

It starts as the members walk into a house full of memories. Some are painful , some are weird and some are confusing. The house has full of references to their previous MV's and songs as I can surmise. And they seem to emerge as adult versions of themselves. If they have suffered being in that image or as the song says being stuck with someone that you want to forget.

There is a scene where all the members are gathered and receive word via an owl familiar/messenger and a spell ignites burning the mansion. As if saying forget what you know about us. This is us now. There is a lot of reference to Harry Potter here and member Sujeong who helped in the lyrics did say that Obliviate is a spell of forgetting. 

The shot where they are looking on as this house burns. Looking on as if to say that this was us. A long panning shot of Yein , Jisoo and Kei who took a lion's share of the visuals in this MV.

That last shot where they turn as if to announce to the world that this is the Lovelyz that you should know now.

The song is actually a declaration  , about forgetting someone and letting them just be in memories. They meant to say this to a love one but they can also be saying it to those observing/following Lovelyz for a long time.

It is a heavier sound and quite a departure from the sweet/sad or bubbly songs that you expect from these girls. It was only a matter of time before they blossomed into a more mature sound and this was the time for it. 

Even the choreo reflects a gradual transition to sexy although you still see the familiar formations that Lovelyz is known for.

There is a definite uptick in the visual counters here as they seem to be promoting Jisoo front and center , now that they are embracing a sexier image Jisso , Mijoo and Yein are being pushed even further. Alongside Kei and Sujeong of course.These two being the most established in the group.

Lovelyz has already won an award for this song and I am happy that they continue in their path of success. Although they really should not have worn those dresses that made the look like heavy drapes(complete with tassles).