"Seven Days to Prepare, Two Hours to Panic."
by:
Virgilio F. De Leon Jr., MD
I really cannot understand the Filipino last-minute mentality.
Every week, the information is available online. It is even posted on the MyDay stories of certain groups and pages, and yet somehow, it gets ignored every single time.
People are given ample time to prepare for a fuel price increase. You have an entire week to fill up your tank before the new prices take effect. Even on the last day, there is usually still plenty of time.
And yet, for most of that week, the gas stations remain relatively quiet.
Then, suddenly, about two hours before midnight, cars seem to appear out of nowhere.
Every gas station you pass is packed.
Traffic starts building up around the stations. Cars line up along the roads, sometimes stretching surprisingly far. People wait for their turn to fill their tanks, and some even get angry when the station has to ration the fuel and they are given, let's say, only half a tank.
And I can't help but wonder:
Didn't we know this was coming?
The fuel increase wasn't a surprise.
People knew about it days in advance.
Seven days.
Seven entire days to respond to the threat to their wallets.
And when do many people actually react?
About two hours before the deadline.
I am not writing this to ridicule anyone's financial situation or circumstances. I don't know what ultimately brings each person into those long lines. Maybe they were busy. Maybe they couldn't afford to fill up earlier. Maybe they simply didn't think about it until the last minute.
There are a hundred possible reasons.
And I certainly don't want to assume that everyone waiting in those lines could have easily bought their fuel days earlier.
But what I find fascinating is how predictable this has become.
You can almost set your watch by it.
The announcement comes.
People see it online.
The week passes.
Nothing happens.
Then, a few hours before the price increase, suddenly everyone remembers that they own a car.
And the gas stations become ground zero.
What makes it even more frustrating is that the gas stations aren't going anywhere.
They will still be there tomorrow.
They are still there today.
And they were there yesterday.
There was no need to wait until the final two hours to rush there with everyone else.
This isn't really about gasoline.
It's about how we respond to information.
We are given plenty of warning about something that will affect our wallets, yet many of us seem to wait until the very last possible moment before doing anything about it.
We don't necessarily have a shortage of information.
Sometimes, we simply have a shortage of urgency.
Until suddenly...
there are only two hours left.
Then for everybody this becomes very, very urgent.
And by then, of course, everybody is stuck in the same long lines.







